Undergraduate · Business
BA (Hons) Business Management (Applied AI)
Future-proof your career with a degree in business management and applied AI.
Subject to validation
- No technical background needed
- AI business simulations from your first year
- Live briefs from partner organisations
- Build your AI skills with Google Skills
Get prepared for the future workplace
Learn AI and subject expertise together, so you have both the skills and the know-how to apply them.
01 · Practical AI skillsGraduate with in-demand, practical AI skills
Learn to make sense of information and use AI to take care of daily admin, so you can focus on leading.
02 · AI in your subjectAI applied in business management
See how AI helps you test marketing strategies, model profit impact and make confident business choices.
03 · Real experienceReal experience and Google Cloud skills
Work on live challenges from partner organisations and build your AI skills with Google Skills.
Course overview
Build the business, management and leadership skills every organisation needs. Use AI as a helpful assistant to test decisions safely, make sense of information and save time on admin, so you can focus on leading.
Business is changing fast, and AI is part of that change. This degree gives you a strong grounding in business management, including innovation, digital business, customer engagement, management and strategy, and shows you how AI can help organisations solve problems, make decisions and create value.
You don’t need a technical background. With guidance from Arden’s lecturers, you’ll learn to use AI tools sensibly and with confidence, so less of your time goes on routine tasks and more goes on the thinking and leading that matter.
Throughout the course you’ll apply what you learn to real business challenges, building leadership, communication, teamwork and project-management skills, and the confidence to keep learning as technology moves on.
Business skills you’ll build
- Business management, strategy and leadership.
- Innovation, digital business and customer engagement.
- Using data and AI to support better decisions.
- An entrepreneurial mindset.
- Responsible and sustainable business.
- Communication, teamwork and project management.
How you’ll use AI in business, year by year
You don’t need a technical background. First, you’ll get comfortable using AI in realistic business situations. Next, you’ll learn to turn data into clear visual dashboards. In your final year, you’ll take on real challenges from organisations.
- Level 4 · first year
AI business simulations
Get comfortable using AI from the start, with no technical background needed. Make decisions in realistic business scenarios, where lots of information arrives at once. Test strategies safely and see how your choices affect growth, profit, people and sustainability.
- Level 5 · second year
Do the work of a data scientist, with AI
Use AI to help turn raw business information into clear visual dashboards, and into recommendations you could present to senior leaders.
- Level 6 · final year
Real challenges from partner organisations
Solve real challenges set by organisations, using AI for planning, research and analysis, and finish with a portfolio of work you can talk through at interview.
Learn the subject with Arden. Prove the skill with Google Cloud.
Your degree is co-developed with Google Cloud and taught and awarded by Arden University. It brings Google Cloud’s expertise together with Arden’s experience in business education, so you learn how AI is really used in organisations today. Alongside your degree, you can explore learning resources from Google to develop your understanding of AI and how to use it.
AI business simulations
Test strategies safely and see how your decisions affect profit, growth, people and sustainability.
Build your AI skills with Google Skills
Explore learning resources from Google to develop your understanding of AI and how to use it.
A portfolio for interviews
Live briefs from partner organisations give you real business work to talk through at interview.
Course details
Explore innovation, sustainability, customer engagement, management and project leadership, so you understand both the technology and the people behind successful businesses.
Not sure you’re ready to start at degree level? A foundation year gives you an extra year to build your study skills and confidence first. Switch it on to see how your course changes.
You’re viewing this course with a foundation year. It adds one year at the start, so your degree takes four years. Switch it off to see the three-year route.
- Qualification
- BA (Hons)
- Awarded by
- Arden University
- Partnership
- Co-developed with Google Cloud
- Level
- Undergraduate
- Duration
- 3 years full-time
- Entry route
- Start at Level 4. A foundation year is available if you need it.
- Start date
- February 2027
- Study modes
- Blended or online
- Attendance
- Weekdays, evenings or weekends
- Campus locations
- London Ealing, London Holborn, London Stratford, Birmingham, Leeds, Manchester, Nottingham
- Online availability
- Available internationally
- Learning platform
- Arden’s digital learning platform
- Course materials
- Included, with no textbook purchase required
- Validation
- Subject to validation
Your degree is taught, assessed and awarded by Arden University. Google Cloud contributes learning content, tools and subject-matter expertise.
Course details
Explore innovation, sustainability, customer engagement, management and project leadership, so you understand both the technology and the people behind successful businesses.
Not sure you’re ready to start at degree level? A foundation year gives you an extra year to build your study skills and confidence first. Switch it on to see how your course changes.
You’re viewing this course with a foundation year. It adds one year at the start, so your degree takes four years. Switch it off to see the three-year route.
- Qualification
- BA (Hons)
- Awarded by
- Arden University
- Partnership
- Co-developed with Google Cloud
- Level
- Undergraduate
- Duration
- 4 years full-time, including the foundation year
- Entry route
- Start with a foundation year, then move on to Level 4
- Start date
- February 2027
- Study mode
- Blended (foundation year is on campus)
- Attendance
- Weekdays, evenings or weekends
- Campus locations
- London Ealing, London Holborn, London Stratford, Birmingham, Leeds, Manchester, Nottingham
- Learning platform
- Arden’s digital learning platform
- Course materials
- Included, with no textbook purchase required
- Validation
- Subject to validation
Your degree is taught, assessed and awarded by Arden University. Google Cloud contributes learning content, tools and subject-matter expertise.
What you'll study
Modules are grouped by year. Level 4 is your first year, Level 5 your second and Level 6 your final year. Each column shows that year’s modules and, where confirmed, how many credits each is worth.
Returning to study, or don’t yet meet the entry requirements? Switch on the foundation year to see what you’d study before Level 4.
The foundation year is shown first. Switch it off to see the three-year route.
- First year
Level 4
4 modules- Skills Toolkit for Success: Build, Apply, Thrive30 credits
- Business, AI & Beyond30 credits
- The Innovation Lab: Sustainable Solutions30 credits
- Being a Successful Manager30 credits
- Second year
Level 5
4 modules- The Innovation Lab: RE: Think, Enterprise and Mindset30 credits
- Digital Business and Customer Engagement30 credits
- Future Horizons: Data, AI and Insight30 credits
- AI Integration for Business Decision Making and Problem Solving.30 credits
- Final year
Level 6
4 modules- Arden Impact Module30 credits
- Project Management30 credits
- Competitive Advantage and Strategic Value Creation30 credits
- AI Ethics, Equity, and Responsible Innovation.30 credits
Modules are subject to validation and may change.
What you'll study
Modules are grouped by year. You’ll start with the foundation year, then move on to Level 4, Level 5 and Level 6, your final year. Each column shows that year’s modules and, where confirmed, how many credits each is worth.
Returning to study, or don’t yet meet the entry requirements? Switch on the foundation year to see what you’d study before Level 4.
The foundation year is shown first. Switch it off to see the three-year route.
- First year
Foundation year
6 modulesYou’ll explore how businesses work, start building your leadership skills and complete an investigation and innovation project. You’ll also build your academic skills and plan your next steps.
- Preparing for University Success20 credits
- Exploring the Business Environment20 credits
- Advancing your Academic Skills20 credits
- Becoming an Effective Leader20 credits
- Planning for Your Future Success20 credits
- Investigation & Innovation Project20 credits
- Second year
Level 4
4 modules- Skills Toolkit for Success: Build, Apply, Thrive30 credits
- Business, AI & Beyond30 credits
- The Innovation Lab: Sustainable Solutions30 credits
- Being a Successful Manager30 credits
- Third year
Level 5
4 modules- The Innovation Lab: RE: Think, Enterprise and Mindset30 credits
- Digital Business and Customer Engagement30 credits
- Future Horizons: Data, AI and Insight30 credits
- AI Integration for Business Decision Making and Problem Solving.30 credits
- Final year
Level 6
4 modules- Arden Impact Module30 credits
- Project Management30 credits
- Competitive Advantage and Strategic Value Creation30 credits
- AI Ethics, Equity, and Responsible Innovation.30 credits
Modules are subject to validation and may change.
Careers after this course
Organisations of every kind want people who understand business and can use AI sensibly to get results. You’ll be ready for roles in management, consultancy, digital transformation and more, with a portfolio that shows how you’ve applied AI to real challenges.
Examples of roles this course could lead to
- Business Analyst
- AI Business Consultant
- Digital Transformation Specialist
- AI or Data Analyst
- Business Development Manager
- Digital Marketing Specialist
- Project Manager
- Innovation Manager
- Product Manager
- Technology Consultant
- Change Manager
- Operations Manager
- AI Implementation Specialist
- Entrepreneur or Business Owner
How you can study
Study through blended learning at one of seven Arden UK campuses, or online from anywhere, with the same high standards of teaching. Full-time, the degree takes three years, or four if you start with a foundation year. The foundation year is studied on campus, through blended learning.
Blended learning
- Where
- London Ealing, London Holborn, London Stratford, Birmingham, Leeds, Manchester, Nottingham
- Platform
- Arden’s digital learning platform
Blended learning means eight hours of timetabled classes each week, over two days at your chosen Arden campus. You’ll also do around 25 hours of independent study a week through Arden’s digital learning platform. You’ll have the Library Portal, journal titles, eBooks and academic and industry databases to hand. Essential course materials are provided, so there are no textbooks to buy.
It suits students who value regular face-to-face teaching with tutors and classmates and who live within commuting distance of an Arden campus.
Funding. Eligible students may be able to access tuition-fee and maintenance support. Funding arrangements vary across England, Scotland, Wales and Northern Ireland.
Online learning
- Where
- Online, from anywhere in the world
- Platform
- Arden’s digital learning platform
Online learning is available for this degree without a foundation year. The foundation year is studied on campus, through blended learning.
Studying online means you can enrol with Arden from anywhere in the UK or the world and study from home, without attending classes in a physical location. You’ll study through Arden’s digital learning platform, with your virtual classroom, lecture theatre and the Library Portal’s journal titles, eBooks and academic and industry databases. All your course materials are provided free of charge.
Studying online doesn’t mean studying alone. You’ll get regular feedback and guidance from your course tutor, and you can meet other students through the community and the discussion boards built into each module.
Entry requirements
Academic requirements
- A minimum of 45 credits at Level 3 completed within the last three years, or an equivalent qualification.
- We may also consider you if you have at least two years of professional work experience, shown in a CV and a reference.
- We look at every application individually.
- A personal statement, references or evidence of relevant experience may be requested.
English language requirements
- IELTS 6.0, with no less than 5.5 in any element.
- TOEFL iBT 80.
- Or an accepted equivalent.
Don’t meet these requirements yet, or want to build your confidence first? Switch on the foundation year to see the route in.
Showing entry requirements for the foundation year route. Switch it off to see the requirements for starting at Level 4.
Entry requirements with a foundation year
Academic requirements
- The foundation year is for you if you don’t yet meet the requirements to start at Level 4, or you’re returning to study after a break.
- We look at every application individually, including your qualifications and your work and life experience.
- Our admissions team will confirm the requirements for the foundation year and talk you through your options.
- A personal statement, references or evidence of relevant experience may be requested.
English language requirements
- IELTS 6.0, with no less than 5.5 in any element.
- TOEFL iBT 80.
- Or an accepted equivalent.
Don’t meet these requirements yet, or want to build your confidence first? Switch on the foundation year to see the route in.
Showing entry requirements for the foundation year route. Switch it off to see the requirements for starting at Level 4.
Start with a foundation year
A foundation year is an optional extra year at the start of your degree. It helps you build the study skills and confidence to succeed before your first year (Level 4) begins.
Who it’s for
It suits you if you don’t yet meet the entry requirements, you’re coming back to study after a break, or you’re changing career and would like to build your confidence first.
How long it takes
With a foundation year, your degree takes four years instead of three. The foundation year is studied on campus, through blended learning.
Where it leads
When you complete the foundation year, you move on to Level 4, the first year of your degree, and study the same modules as everyone else.
See your course with a foundation year
You’ll explore how businesses work, start building your leadership skills and complete an investigation and innovation project. You’ll also build your academic skills and plan your next steps.
Switch it on to add the foundation year to the course details, modules and entry requirements on this page. Your choice also changes the foundation year answer in the registration form.
Switch it on to add the foundation year to the course details, modules and entry requirements on this page. Your choice also changes the foundation year answer in the registration form.
Not sure where to start?
We’ll help you find the right starting point. Register your interest, and our admissions team can talk you through your options, including the foundation year.
The world of work is changing. So can you.
Whether you’re changing career, coming back to study or building on the career you have, register your interest in the BA (Hons) Business Management (Applied AI) and we’ll tell you as soon as applications open.
Be first to know when applications open
- An email the moment applications open
- The confirmed module list and fees as soon as they're published
- Invitations to online sessions about your course, as they become available
- No obligation to apply, and you can unsubscribe at any time
Course details and modules are subject to validation and may change.