Undergraduate · Business
BA (Hons) Business Management (Business Intelligence and AI)
Future-proof your career with a degree in business intelligence and AI.
Subject to validation
- No technical background needed
- Turn data into clear visual dashboards
- Live briefs from partner organisations
- Build your AI skills with Google Skills
Build the skills employers want
Learn AI and subject expertise together, so you have both the skills and the know-how to apply them.
01 · Practical AI skillsGraduate with in-demand, practical AI skills
Learn to make sense of business information and use AI to take care of daily admin, so you can focus on leading.
02 · AI in your subjectAI applied in business intelligence
See how AI helps you turn data into clear dashboards, model profit impact and make confident business choices.
03 · Real experienceReal experience and Google Cloud skills
Work on live challenges from partner organisations and build your AI skills with Google Skills.
Course overview
Learn how organisations use data, business intelligence and AI to understand how they’re doing and plan what comes next. Turn complex information into clear visual dashboards and confident recommendations.
Good decisions start with good information. This degree combines core business knowledge with practical skills in data analysis, business intelligence and AI. Business intelligence means using data to understand how a business is performing. You’ll learn to see what is happening in a business, why it’s happening and what could happen next.
You’ll explore how organisations collect, analyse and communicate information about performance, customers, markets and operations. AI helps with the routine work, so you can focus on spotting patterns, asking the right questions and explaining what the numbers mean.
No technical background is needed. You’ll learn to use AI tools with confidence and good judgement, and apply them to real business challenges throughout the course.
Business intelligence skills you’ll build
- Business intelligence and data analysis.
- Spotting trends, opportunities and risks.
- Presenting data clearly, so others can understand it.
- Evidence-based recommendations.
- Leadership and project management.
- Using AI responsibly and with good judgement.
How you’ll use data and AI to make business decisions, year by year
You don’t need a technical background. First, you’ll get comfortable using AI in realistic business situations. Next, you’ll learn to turn data into clear visual dashboards. In your final year, you’ll take on real challenges from organisations.
- Level 4 · first year
AI business simulations
Get comfortable using AI from the start, with no technical background needed. Make decisions in a realistic business scenario full of competing information, and see how they play out across growth, profit, people and sustainability.
- Level 5 · second year
Do the work of a data scientist, with AI
Take raw business data and, with AI to help, turn it into clear visual dashboards and boardroom-ready recommendations.
- Level 6 · final year
Real challenges from partner organisations
Use business intelligence to solve real challenges set by organisations, and build a portfolio of dashboards, reports and recommendations to share with employers.
Learn the subject with Arden. Prove the skill with Google Cloud.
Your degree is co-developed with Google Cloud and taught and awarded by Arden University. Google Cloud’s expertise sits alongside Arden’s experience in business education, so you learn the data and AI skills organisations are looking for. Alongside your degree, you can explore learning resources from Google to develop your understanding of AI and how to use it.
AI business simulations
Test business decisions safely and model their impact on profit, growth, people and sustainability.
Build your AI skills with Google Skills
Explore learning resources from Google to develop your understanding of AI and how to use it.
Live briefs and a portfolio
Solve real challenges from partner organisations and build a portfolio of dashboards and recommendations.
Course details
Explore innovation, sustainability, customer engagement, management and project leadership. You’ll also see how people, AI and new technologies can help a business make better use of its information.
Not sure you’re ready to start at degree level? A foundation year gives you an extra year to build your study skills and confidence first. Switch it on to see how your course changes.
You’re viewing this course with a foundation year. It adds one year at the start, so your degree takes four years. Switch it off to see the three-year route.
- Qualification
- BA (Hons)
- Awarded by
- Arden University
- Partnership
- Co-developed with Google Cloud
- Level
- Undergraduate
- Duration
- 3 years full-time
- Entry route
- Start at Level 4. A foundation year is available if you need it.
- Start date
- February 2027
- Study modes
- Blended or online
- Attendance
- Weekdays
- Campus locations
- London Ealing, London Holborn, London Stratford, Birmingham, Leeds, Manchester, Nottingham
- Online availability
- Available internationally
- Learning platform
- Arden’s digital learning platform
- Course materials
- Included, with no textbook purchase required
- Validation
- Subject to validation
Your degree is taught, assessed and awarded by Arden University. Google Cloud contributes learning content, tools and subject-matter expertise.
Course details
Explore innovation, sustainability, customer engagement, management and project leadership. You’ll also see how people, AI and new technologies can help a business make better use of its information.
Not sure you’re ready to start at degree level? A foundation year gives you an extra year to build your study skills and confidence first. Switch it on to see how your course changes.
You’re viewing this course with a foundation year. It adds one year at the start, so your degree takes four years. Switch it off to see the three-year route.
- Qualification
- BA (Hons)
- Awarded by
- Arden University
- Partnership
- Co-developed with Google Cloud
- Level
- Undergraduate
- Duration
- 4 years full-time, including the foundation year
- Entry route
- Start with a foundation year, then move on to Level 4
- Start date
- February 2027
- Study mode
- Blended (foundation year is on campus)
- Attendance
- Weekdays
- Campus locations
- London Ealing, London Holborn, London Stratford, Birmingham, Leeds, Manchester, Nottingham
- Learning platform
- Arden’s digital learning platform
- Course materials
- Included, with no textbook purchase required
- Validation
- Subject to validation
Your degree is taught, assessed and awarded by Arden University. Google Cloud contributes learning content, tools and subject-matter expertise.
What you'll study
Modules are grouped by year. Level 4 is your first year, Level 5 your second and Level 6 your final year. Each column shows that year’s modules and, where confirmed, how many credits each is worth.
Returning to study, or don’t yet meet the entry requirements? Switch on the foundation year to see what you’d study before Level 4.
The foundation year is shown first. Switch it off to see the three-year route.
- First year
Level 4
4 modules- Skills Toolkit for Success: Build, Apply, Thrive30 credits
- Business, AI & Beyond30 credits
- The Innovation Lab: Sustainable Solutions30 credits
- Being a Successful Manager30 credits
- Second year
Level 5
4 modules- The Innovation Lab: RE:Think, Enterprise and Mindset30 credits
- Digital Business and Customer Engagement30 credits
- Future Horizons: Data, AI and Insight30 credits
- Business Intelligence and Decision-making30 credits
- Final year
Level 6
4 modules- Business Intelligence, AI and Competitive Advantage30 credits
- Data-driven Business Strategy30 credits
- Arden Impact Module30 credits
- Project Management30 credits
Modules are subject to validation and may change.
What you'll study
Modules are grouped by year. You’ll start with the foundation year, then move on to Level 4, Level 5 and Level 6, your final year. Each column shows that year’s modules and, where confirmed, how many credits each is worth.
Returning to study, or don’t yet meet the entry requirements? Switch on the foundation year to see what you’d study before Level 4.
The foundation year is shown first. Switch it off to see the three-year route.
- First year
Foundation year
6 modulesYou’ll explore how businesses work, start building your leadership skills and complete an investigation and innovation project. You’ll also build your academic skills and plan your next steps.
- Preparing for University Success20 credits
- Exploring the Business Environment20 credits
- Advancing your Academic Skills20 credits
- Becoming an Effective Leader20 credits
- Planning for Your Future Success20 credits
- Investigation & Innovation Project20 credits
- Second year
Level 4
4 modules- Skills Toolkit for Success: Build, Apply, Thrive30 credits
- Business, AI & Beyond30 credits
- The Innovation Lab: Sustainable Solutions30 credits
- Being a Successful Manager30 credits
- Third year
Level 5
4 modules- The Innovation Lab: RE:Think, Enterprise and Mindset30 credits
- Digital Business and Customer Engagement30 credits
- Future Horizons: Data, AI and Insight30 credits
- Business Intelligence and Decision-making30 credits
- Final year
Level 6
4 modules- Business Intelligence, AI and Competitive Advantage30 credits
- Data-driven Business Strategy30 credits
- Arden Impact Module30 credits
- Project Management30 credits
Modules are subject to validation and may change.
Careers after this course
As organisations become more data-driven, they need people who can bridge business and technology. You’ll be ready for roles where you analyse information, spot opportunities and help organisations make better decisions.
Examples of roles this course could lead to
- Business Intelligence Analyst
- Business Analyst
- Data Analyst
- Business Intelligence Consultant
- BI Developer
- Data Visualisation Analyst
- Business Performance Analyst
- Customer Insight Analyst
- Marketing Intelligence Analyst
- Commercial Analyst
- Digital Transformation Specialist
- AI Business Analyst
- Management Consultant
- Project Manager
- Business Development Manager
How you can study
Study through blended learning at one of seven Arden UK campuses, or online from anywhere, with the same high standards of teaching. Full-time, the degree takes three years, or four if you start with a foundation year. The foundation year is studied on campus, through blended learning.
Blended learning
- Where
- London Ealing, London Holborn, London Stratford, Birmingham, Leeds, Manchester, Nottingham
- Platform
- Arden’s digital learning platform
Blended learning means eight hours of timetabled classes each week, over two days at your chosen Arden campus. You’ll also do around 25 hours of independent study a week through Arden’s digital learning platform. You’ll have the Library Portal, journal titles, eBooks and academic and industry databases to hand. Essential course materials are provided, so there are no textbooks to buy.
It suits students who value regular face-to-face teaching with tutors and classmates and who live within commuting distance of an Arden campus.
Funding. Eligible students may be able to access tuition-fee and maintenance support. Funding arrangements vary across England, Scotland, Wales and Northern Ireland.
Online learning
- Where
- Online, from anywhere in the world
- Platform
- Arden’s digital learning platform
Online learning is available for this degree without a foundation year. The foundation year is studied on campus, through blended learning.
Studying online means you can enrol with Arden from anywhere in the UK or the world and study from home, without attending classes in a physical location. You’ll study through Arden’s digital learning platform, with your virtual classroom, lecture theatre and the Library Portal’s journal titles, eBooks and academic and industry databases. All your course materials are provided free of charge.
Studying online doesn’t mean studying alone. You’ll get regular feedback and guidance from your course tutor, and you can meet other students through the community and the discussion boards built into each module.
Entry requirements
Academic requirements
- A minimum of 45 credits at Level 3 completed within the last three years, or an equivalent qualification.
- We may also consider you if you have at least two years of professional work experience, shown in a CV and a reference.
- We look at every application individually.
- A personal statement, references or evidence of relevant experience may be requested.
English language requirements
- IELTS 6.0, with no less than 5.5 in any element.
- TOEFL iBT 80.
- Or an accepted equivalent.
Don’t meet these requirements yet, or want to build your confidence first? Switch on the foundation year to see the route in.
Showing entry requirements for the foundation year route. Switch it off to see the requirements for starting at Level 4.
Entry requirements with a foundation year
Academic requirements
- The foundation year is for you if you don’t yet meet the requirements to start at Level 4, or you’re returning to study after a break.
- We look at every application individually, including your qualifications and your work and life experience.
- Our admissions team will confirm the requirements for the foundation year and talk you through your options.
- A personal statement, references or evidence of relevant experience may be requested.
English language requirements
- IELTS 6.0, with no less than 5.5 in any element.
- TOEFL iBT 80.
- Or an accepted equivalent.
Don’t meet these requirements yet, or want to build your confidence first? Switch on the foundation year to see the route in.
Showing entry requirements for the foundation year route. Switch it off to see the requirements for starting at Level 4.
Start with a foundation year
A foundation year is an optional extra year at the start of your degree. It helps you build the study skills and confidence to succeed before your first year (Level 4) begins.
Who it’s for
It suits you if you don’t yet meet the entry requirements, you’re coming back to study after a break, or you’re changing career and would like to build your confidence first.
How long it takes
With a foundation year, your degree takes four years instead of three. The foundation year is studied on campus, through blended learning.
Where it leads
When you complete the foundation year, you move on to Level 4, the first year of your degree, and study the same modules as everyone else.
See your course with a foundation year
You’ll explore how businesses work, start building your leadership skills and complete an investigation and innovation project. You’ll also build your academic skills and plan your next steps.
Switch it on to add the foundation year to the course details, modules and entry requirements on this page. Your choice also changes the foundation year answer in the registration form.
Switch it on to add the foundation year to the course details, modules and entry requirements on this page. Your choice also changes the foundation year answer in the registration form.
Not sure where to start?
We’ll help you find the right starting point. Register your interest, and our admissions team can talk you through your options, including the foundation year.
The world of work is changing. So can you.
Whether you’re changing career, coming back to study or building on the career you have, register your interest in the BA (Hons) Business Management (Business Intelligence and AI) and we’ll tell you as soon as applications open.
Be first to know when applications open
- An email the moment applications open
- The confirmed module list and fees as soon as they're published
- Invitations to online sessions about your course, as they become available
- No obligation to apply, and you can unsubscribe at any time
Course details and modules are subject to validation and may change.