Undergraduate · Business
BA (Hons) Business Management (Entrepreneurship)
Future-proof your career with a degree in business and entrepreneurship.
Subject to validation
- No technical background needed
- Test business ideas safely in AI simulations
- Live briefs from partner organisations
- A portfolio of creative projects
Build the skills employers want
Learn AI and subject expertise together, so you have both the skills and the know-how to apply them.
01 · Practical AI skillsGraduate with in-demand, practical AI skills
Learn to make sense of information and use AI to take care of daily admin, so you can focus on creating and leading.
02 · AI in your subjectAI applied in creative enterprise
See how AI helps you test marketing strategies, model profit impact and make confident choices about your business ideas.
03 · Real experienceReal experience and Google Cloud learning
Work on live challenges from partner organisations, with Google Cloud learning as part of your degree.
Course overview
Learn to spot opportunities, shape creative ideas and make them happen. Use AI to research markets, test business plans safely and save time on routine tasks, so you can focus on building something new.
Whether you want to start your own business, bring new ideas to an organisation or move into management, this degree gives you the business knowledge and entrepreneurial confidence to turn ideas into action. You’ll explore entrepreneurship, innovation, digital business, sustainability, customer engagement and leadership.
AI is now part of how businesses start and grow. You’ll learn to use it as a practical assistant: to understand customers, sense-check ideas and make confident choices, with no technical background needed.
You’ll apply your learning to real challenges throughout, building a portfolio of practical projects that shows what you can do.
Enterprise skills you’ll build
- An entrepreneurial, creative mindset.
- Turning ideas into workable business plans.
- Innovation, customer engagement and strategy.
- Sustainable and responsible business.
- Leadership, teamwork and project management.
- The digital confidence to keep learning as technology changes.
How you’ll use AI to build a business, year by year
You don’t need a technical background. First, you’ll get comfortable using AI in realistic business situations. Next, you’ll learn to turn data into clear visual dashboards. In your final year, you’ll take on real challenges from organisations.
- Level 4 · first year
AI business simulations
Get comfortable using AI from the start, with no technical background needed. Test a strategy in a realistic, fast-moving business scenario and see the effect on growth, profit, people and sustainability, before anything real is at stake.
- Level 5 · second year
Turning customer data into clear dashboards
Use AI to make sense of customer and market information, and turn it into clear visual dashboards that help you decide which ideas to take forward.
- Level 6 · final year
Real challenges from partner organisations
Take on real challenges from organisations, shape creative and sustainable solutions, and build a portfolio of work you can talk through at interview.
Learn the subject with Arden. Prove the skill with Google Cloud.
Your degree is co-developed with Google Cloud and taught and awarded by Arden University. Google Cloud’s expertise sits alongside Arden’s experience in business education, so you see how today’s organisations use AI to innovate, and learn to use it well yourself.
AI business simulations
Test a business idea safely and see how your choices affect profit, growth, people and sustainability.
Live briefs from organisations
Take on real challenges from partner organisations in your final year.
A portfolio of creative projects
Leave with business plans, campaigns and projects you can show employers or investors.
Course details
The course gives you a versatile skillset you can use to run your own business, work in a creative or entrepreneurial environment, or drive innovation and growth inside an established organisation.
Not sure you’re ready to start at degree level? A foundation year gives you an extra year to build your study skills and confidence first. Switch it on to see how your course changes.
You’re viewing this course with a foundation year. It adds one year at the start, so your degree takes four years. Switch it off to see the three-year route.
- Qualification
- BA (Hons)
- Awarded by
- Arden University
- Partnership
- Co-developed with Google Cloud
- Level
- Undergraduate
- Duration
- 3 years full-time
- Entry route
- Start at Level 4. A foundation year is available if you need it.
- Start date
- February 2027
- Study modes
- Blended or online
- Attendance
- Weekdays
- Campus locations
- London Ealing, London Holborn, London Stratford, Birmingham, Leeds, Manchester, Nottingham
- Online availability
- Available internationally
- Learning platform
- Arden’s digital learning platform
- Course materials
- Included, with no textbook purchase required
- Validation
- Subject to validation
Your degree is taught, assessed and awarded by Arden University. Google Cloud contributes learning content, tools and subject-matter expertise.
Course details
The course gives you a versatile skillset you can use to run your own business, work in a creative or entrepreneurial environment, or drive innovation and growth inside an established organisation.
Not sure you’re ready to start at degree level? A foundation year gives you an extra year to build your study skills and confidence first. Switch it on to see how your course changes.
You’re viewing this course with a foundation year. It adds one year at the start, so your degree takes four years. Switch it off to see the three-year route.
- Qualification
- BA (Hons)
- Awarded by
- Arden University
- Partnership
- Co-developed with Google Cloud
- Level
- Undergraduate
- Duration
- 4 years full-time, including the foundation year
- Entry route
- Start with a foundation year, then move on to Level 4
- Start date
- February 2027
- Study mode
- Blended (foundation year is on campus)
- Attendance
- Weekdays
- Campus locations
- London Ealing, London Holborn, London Stratford, Birmingham, Leeds, Manchester, Nottingham
- Learning platform
- Arden’s digital learning platform
- Course materials
- Included, with no textbook purchase required
- Validation
- Subject to validation
Your degree is taught, assessed and awarded by Arden University. Google Cloud contributes learning content, tools and subject-matter expertise.
What you'll study
Modules are grouped by year. Level 4 is your first year, Level 5 your second and Level 6 your final year. Each column shows that year’s modules and, where confirmed, how many credits each is worth.
Returning to study, or don’t yet meet the entry requirements? Switch on the foundation year to see what you’d study before Level 4.
The foundation year is shown first. Switch it off to see the three-year route.
- First year
Level 4
4 modules- Skills Toolkit for Success: Build, Apply, Thrive30 credits
- Business, AI & Beyond30 credits
- The Innovation Lab: Sustainable Solutions30 credits
- Being a Successful Manager30 credits
- Second year
Level 5
4 modules- The Innovation Lab: RE:Think, Enterprise and Mindset30 credits
- Digital Business and Customer Engagement30 credits
- Future Horizons: Data, AI and Insight30 credits
- Founders, Analytics and Consumer Behaviour30 credits
- Final year
Level 6
4 modules- Arden Impact Module30 credits
- Project Management30 credits
- Entrepreneurship and New Venture Creation30 credits
- Sustainable Business Strategy and Ethics30 credits
Modules are subject to validation and may change.
What you'll study
Modules are grouped by year. You’ll start with the foundation year, then move on to Level 4, Level 5 and Level 6, your final year. Each column shows that year’s modules and, where confirmed, how many credits each is worth.
Returning to study, or don’t yet meet the entry requirements? Switch on the foundation year to see what you’d study before Level 4.
The foundation year is shown first. Switch it off to see the three-year route.
- First year
Foundation year
6 modulesYou’ll explore how businesses work, start building your leadership skills and complete an investigation and innovation project. You’ll also build your academic skills and plan your next steps.
- Preparing for University Success20 credits
- Exploring the Business Environment20 credits
- Advancing your Academic Skills20 credits
- Becoming an Effective Leader20 credits
- Planning for Your Future Success20 credits
- Investigation & Innovation Project20 credits
- Second year
Level 4
4 modules- Skills Toolkit for Success: Build, Apply, Thrive30 credits
- Business, AI & Beyond30 credits
- The Innovation Lab: Sustainable Solutions30 credits
- Being a Successful Manager30 credits
- Third year
Level 5
4 modules- The Innovation Lab: RE:Think, Enterprise and Mindset30 credits
- Digital Business and Customer Engagement30 credits
- Future Horizons: Data, AI and Insight30 credits
- Founders, Analytics and Consumer Behaviour30 credits
- Final year
Level 6
4 modules- Arden Impact Module30 credits
- Project Management30 credits
- Entrepreneurship and New Venture Creation30 credits
- Sustainable Business Strategy and Ethics30 credits
Modules are subject to validation and may change.
Careers after this course
Together, your business, enterprise, creative, AI and leadership skills open up a wide range of careers. You could launch your own business, or join an organisation looking for people who can spot opportunities, shape ideas and support innovation and growth.
Examples of roles this course could lead to
- Entrepreneur / Business Owner
- Business Development Manager
- Innovation Manager
- Business Analyst
- Digital Business Specialist
- Digital Marketing Specialist
- Product Manager
- Project Manager
- Creative Enterprise Manager
- Management Consultant
- Change Manager
- Marketing Manager
- Customer Experience Manager
- Operations Manager
- AI Business Specialist
Relevant sectors
- Creative industries
- Technology
- Retail
- Professional services
- Finance
- Start-ups
How you can study
Study through blended learning at one of seven Arden UK campuses, or online from anywhere, with the same high standards of teaching. Full-time, the degree takes three years, or four if you start with a foundation year. The foundation year is studied on campus, through blended learning.
Blended learning
- Where
- London Ealing, London Holborn, London Stratford, Birmingham, Leeds, Manchester, Nottingham
- Platform
- Arden’s digital learning platform
Blended learning means eight hours of timetabled classes each week, over two days at your chosen Arden campus. You’ll also do around 25 hours of independent study a week through Arden’s digital learning platform. You’ll have the Library Portal, journal titles, eBooks and academic and industry databases to hand. Essential course materials are provided, so there are no textbooks to buy.
It suits students who value regular face-to-face teaching with tutors and classmates and who live within commuting distance of an Arden campus.
Funding. Eligible students may be able to access tuition-fee and maintenance support. Funding arrangements vary across England, Scotland, Wales and Northern Ireland.
Online learning
- Where
- Online, from anywhere in the world
- Platform
- Arden’s digital learning platform
Online learning is available for this degree without a foundation year. The foundation year is studied on campus, through blended learning.
Studying online means you can enrol with Arden from anywhere in the UK or the world and study from home, without attending classes in a physical location. You’ll study through Arden’s digital learning platform, with your virtual classroom, lecture theatre and the Library Portal’s journal titles, eBooks and academic and industry databases. All your course materials are provided free of charge.
Studying online doesn’t mean studying alone. You’ll get regular feedback and guidance from your course tutor, and you can meet other students through the community and the discussion boards built into each module.
Entry requirements
Academic requirements
- A minimum of 45 credits at Level 3 completed within the last three years, or an equivalent qualification.
- We may also consider you if you have at least two years of professional work experience, shown in a CV and a reference.
- We look at every application individually.
- A personal statement, references or evidence of relevant experience may be requested.
English language requirements
- IELTS 6.0, with no less than 5.5 in any element.
- TOEFL iBT 80.
- Or an accepted equivalent.
Don’t meet these requirements yet, or want to build your confidence first? Switch on the foundation year to see the route in.
Showing entry requirements for the foundation year route. Switch it off to see the requirements for starting at Level 4.
Entry requirements with a foundation year
Academic requirements
- The foundation year is for you if you don’t yet meet the requirements to start at Level 4, or you’re returning to study after a break.
- We look at every application individually, including your qualifications and your work and life experience.
- Our admissions team will confirm the requirements for the foundation year and talk you through your options.
- A personal statement, references or evidence of relevant experience may be requested.
English language requirements
- IELTS 6.0, with no less than 5.5 in any element.
- TOEFL iBT 80.
- Or an accepted equivalent.
Don’t meet these requirements yet, or want to build your confidence first? Switch on the foundation year to see the route in.
Showing entry requirements for the foundation year route. Switch it off to see the requirements for starting at Level 4.
Start with a foundation year
A foundation year is an optional extra year at the start of your degree. It helps you build the study skills and confidence to succeed before your first year (Level 4) begins.
Who it’s for
It suits you if you don’t yet meet the entry requirements, you’re coming back to study after a break, or you’re changing career and would like to build your confidence first.
How long it takes
With a foundation year, your degree takes four years instead of three. The foundation year is studied on campus, through blended learning.
Where it leads
When you complete the foundation year, you move on to Level 4, the first year of your degree, and study the same modules as everyone else.
See your course with a foundation year
You’ll explore how businesses work, start building your leadership skills and complete an investigation and innovation project. You’ll also build your academic skills and plan your next steps.
Switch it on to add the foundation year to the course details, modules and entry requirements on this page. Your choice also changes the foundation year answer in the registration form.
Switch it on to add the foundation year to the course details, modules and entry requirements on this page. Your choice also changes the foundation year answer in the registration form.
Not sure where to start?
We’ll help you find the right starting point. Register your interest, and our admissions team can talk you through your options, including the foundation year.
The future is changing. Get ready for what’s next.
Whether you’re changing career, coming back to study or building on the career you have, register your interest in the BA (Hons) Business Management (Entrepreneurship) and we’ll tell you as soon as applications open.
Be first to know when applications open
- An email the moment applications open
- The confirmed module list and fees as soon as they're published
- Invitations to online sessions about your course, as they become available
- No obligation to apply, and you can unsubscribe at any time
Course details and modules are subject to validation and may change.